In an effort to attract the affluent, Chase Sapphire targeted the city of San Francisco with a 20-million-dollar OOH takeover. A combination of targeted media placements and insightful, location-based messaging created a strong presence along all of the main arteries into the city and beyond. The OOH messages incorporated quick-read card benefits with clever, locally-relevant language.
CHASE SAPPHIRE & VISA SIGNATURE - Behind the Apron
Agency: Quigley-Simpson
I had the privilege of working as the sole writer on a $20 million San Francisco station domination, along with newspaper and radio ads designed to create a buzz among the city's "foodie" crowd.
Role: Associate Creative Director/writer, Senior Art Director: Gary Palmer
