After receiving my B.A. in Communications from Pepperdine, I began my career as a copywriter at an award-winning boutique shop. Having learned from some of the best in the business, I went on to freelance at Hal Riney, TBWA\Chiat\Day, Campbell-Ewald, DDB, Mendelsohn Zien and more.
During a stint at Mendelsohn Zien, I came up with a groundbreaking spot shot by Joe Pitka for Clothestime. The spot, the first ever to feature a drag queen, garnered multiple awards and showcased my ability to think outside paradigms, stereotypes and terrified account folks.
After a stint at RPA as an ACD on Honda (where I produced over 40 TV spots and 60 radio spots), I spent four years at Doner as an ACD. I was fortunate to work on Public Storage, PacSun, Mazda, Kwikset, Progressive and Expedia doing broadcast, digital and integrated campaign work. From there I went to Quigley Simpson to grow and oversee the Chase Sapphire business and produced a $20 million OOH campaign in SF that resulted in awareness and intent to seek information metrics 10% above year end goals.
After the birth of my son, I freelanced for a variety of agencies on Crate & Barrel, CB2, Men’s Wearhouse, Skinny Cow, Butterfinger, Jeopardy! (wrote all the copy on their new site), Kaiser, McDonald’s, Covered California, St. John’s Hospital, SCE and more.
And then something amazing happened. Four years ago, I was introduced to social impact marketing at WONDROS and helped land two federal COVID initiatives to reach underrepresented communities in 25 markets across the country. Beyond those massive initiatives, I was able to use my superpowers to make a meaningful impact for RADical Hope, Song for Charlie, NIH All of Us Research Program, MusiCares, Chadwick Boseman Foundation, SeeUsUnite, VaccinateLA and much more.
Books and sites you’ll find my work in are Communication Arts, One Show, NY Festivals, Power of Purpose Awards, Webby Awards and the Shorty Awards.
TLDR: No matter the budget. No matter the medium. No matter the deadline. I will deliver.