Creditcards.com wanted a spot that was not only entertaining and informative, but drove people to their site to search, compare and apply. We thought, why not make light of a consumer's experience with all the credit card offers that come their way. It can be overwhelming when it comes to deciding which card is the right fit. Creditcards.com gave the agency a CPL (cost per lead) of $13.50. We delivered at $11.56 with a 14% CPL improvement. Who says banks don't like funny?