KWIKSET

With the launch of Kwikset’s new proprietary locking system, we took a tongue in cheek approach to what research showed was a very serious situation for customers.

Role: ACD/CW, ACD/AD: Steve Luftman, ECD: Dan von der Embs

• COPY: Meet the revolutionary SmartKey lock system from Kwikset. The only lock you can re-key yourself in just seconds. Now you can change keys as often as you like—without changing the lock. Change the key. Not the lock. Now that's smart.