MUSICARES
The problem: Coming out of the pandemic, the music community was struggling with isolation and they needed support.
The solution: The MusiCares day of service is designed to show the power of music and community by everyone coming together at the same time to re-engage with their own community by volunteering for local causes they care about, alongside many in the music industry.
We created a social media campaign leading up to launch day. Over a thousand new volunteers registered to lend a hand, but more importantly they not only inspired and motivated youth, staff and community at large, but they shared about their journey and struggles/adversity, providing support and guidance to all in attendance.
Client: Recording Academy
Role: ECD/writer, AD: Joel Luna
