The Collective and Hawkfish

The problem: Eligible voters in Black and Brown communities who were disengaged.

The solution: We teamed up with The Collective and Hawkfish to create high-volume, high-speed, high-quality GOTV campaigns in 10 key battleground cities for the 2020 General Election. Our goal was to engage an otherwise disengaged demographic of eligible voters in Black and Brown communities. To do this, we crafted visuals and messaging that were inspirational, aspirational, informative, and created a sense of urgency.

in 4 weeks we:

Created 2,262 assets

84.4 million impressions

7.5 million video views

511,000 clicks

65, 809 signups

Client: The Collective & Hawkfish

Role: ECD/CW, CD/AD: Juan Perez, CW: Malika Jones, CW: McCabe Walsh