OPERATION WARP SPEED - The Fight Is In Us

The problem: Early in the pandemic, the Federal COVID-19 Response Team saw the need to accelerate the development, manufacturing, and distribution of COVID-19 countermeasures, including vaccines and therapeutics such as Convalescent Plasma.

The solution: The Fight Is In Us (TFIIU) campaign was created to generate awareness around, and donations of, CCP. At the time the campaign launched, the populations that were hardest hit were the Black, Latinx, and Indigenous communities.

Role: ECD/CW, CD/AD/CW: Fritz Westenberger, AD: Joel Luna, Illustrators: Joel Luna, Heather Froman