The B Team

The problem: Our global leadership models are broken. Policies, practices and mindsets have brought us to a world of broken trust, rapidly rising temperatures and increasing inequality. The B Team is working to redefine the culture of accountability in business, for our companies, communities and future generations, by creating and cascading new norms of corporate leadership that can build a better world.

The solution: We created a launch film to convey The B Team mission, and to rally business leaders around the world to join their efforts to create a world where business is a force for good.

Role: ECD/CW, Editor: Justin Giugno