NIH All of Us Research Program

The problem: Medical research has not included All of Us. In order to accelerate health research and medical breakthroughs there needs to be a diverse database that can inform thousands of studies on a variety of health conditions.

The solution: The All of Us Research Program. With the goal of recruiting more than a million Americans, we developed and implemented a cohesive, coordinated, and compelling marketing and communications program that is creative, nimble, and measurable.

The "Share Your Story" campaign focuses on the programs' most important asset - it's diverse group of participants. To date, the program now has over 810,000 participants and data from those All of Us participants is included in over 11,500 health studies.

Role: ECD/CD, Sr. AD: Joel Luna, CW: Molly Taylor