Song for Charlie
The problem: Counterfeit pills are everywhere, and 1 in 4 contain fentanyl. This problem is tragically on the rise throughout the United States; around 15% of all drug deaths are caused by fake pills, and the number is 2 to 3 times that for youth ages 15-24.
The solution: We created a multichannel social media campaign to reach adolescents and young adults, raise the organization’s public profile, and forge media and influencer partnerships.
In the spring of 2023, we were part of a coalition of organizations building a national Day of Awareness around fentanyl and fenta-pills, which was later officially recognized by the DEA. recognized by the Drug Enforcement Administration.
We also developed a 30-minute documentary,The New Drug Talk, to support a new SFC initiative in partnership with the California Department of Health Care Services aimed at providing families, teachers, and students with fentanyl awareness and education resources.
On the digital side, Wondros completed a full redesign of the organization’s digital platform.
Role: ECD/CW, CW: Amy Schleunes, Editor: JustinGiugno
