#SEEUSUNITE

The problem: More than 6,600 hate crimes were reported just a year after the start of the pandemic. A disproportional amount were against members of the AAPI community.

The solution: #SeeUsUnite was a cultural campaign designed to accelerate impact and expand support for the AAPI community through solidarity and education. The goal was to amplify voices as we unite to change people’s perception about what it means to be an American.

In four short weeks we brought together allies and partners to share their stories and support the on-the-ground work of community organizers raising awareness. This led up to a network event, "See Us United for Change."

Through music and comedy performances, short film packages and speakers, “See Us Unite for Change” aimed to inspire and educate viewers about the AAPI community’s impact on the United States and how to support on-the-ground efforts building solidarity against hate.

Client: The Asian American Foundation

Role: ECD/CW, Editor: Justin Giugno