USC VaccinateLA

The problem: As the COVID-19 pandemic continued to increase in severity in 2021, public health data were consistently indicating dangerously low COVID-19 vaccination rates for adults and children in African American and Latino communities in South and Eastern parts of LA.

The solution: To address this, we partnered with USC to develop and implement a public health campaign to increase COVID-19 vaccine and booster rates in specific zip codes that were showing the greatest need.

The VaccinateLA social and digital media campaign successfully engaged viewers, garnering 6.4M paid and social impressions. 207.5k views of video testimonials and films, and driving 42k visitors to the VaccinateLA website.

Role: ECD/CW, AD: Kerry Kuwata, CW: Molly Taylor